Retro Cereal at Target
General Mills needed a new approach to what retro could mean for their flagship cereal event at Target.
General Mills needed a new approach to what retro could mean for their flagship cereal event at Target.
Rather than dig through the archives for past package designs, we redesigned cereal's most iconic characters to look like they might have as musicians in the 80s and 90s. We created three videos to show them off and partnered with Shazam to build three throwback playlists and a microsite for everything to live on.